Our Brand

Tradition Meets Modern Vibrance

The hues of red and yellow represent positivity, energy, and passion while honoring Hindu traditions, like the sacred color saffron. This palette invites connection and unity. Greyscale, and off-white accents add a modern edge, reflecting the fresh perspective HAYA brings to its traditional roots. 

Placed over the "Y" in "HAYA," the lotus symbolizes the blossoming of youth into adulthood: a transformative journey central to our members' experience. Its positioning follows the rule of thirds, a design principle that enhances visual balance and draws attention to this meaningful detail. 

The lotus, a revered symbol in Hinduism, embodies resilience, growth, and wisdom. Rising beautifully from muddy waters, it reflects overcoming challenges while staying rooted in one’s identity. Linked to deities like Saraswathi and Lakshmi, the lotus also represents unity and community, growing in clusters with interconnected roots that sustain collective strength: a perfect metaphor for HAYA’s mission. 

The lotus’s vibrant colors resemble a sunrise, symbolizing new beginnings and the start of adulthood. These hues also evoke the flame of a Diya lamp, a sacred Hindu symbol representing bright energy and passion: qualities that drive HAYA's mission for change and growth.

The logo fonts capture the duality of HAYA’s values. The bold Serif font of “HAYA” conveys strength and heritage, while the sleek, modern font for “Hindu American Youth Association” represents youthfulness and approachability. Together, they create harmony between tradition and innovation.